That is the target market. As can be seen from the analysis for this case study, it is foolish to consider the insurance programs in China as a revenue source; they are best practices in bureaucracy. The better approach is to become the premier provider of birthing and medical facilities for the most affluent families, with in-home birthing possible as well. Using this strategy they can get distanced from the ethical issues of Chinese birth quotas and the draconian nature of Chinese policy on controlling population growth. The bottom line is that the future is far less certain...

Unpublished presentation from International Business Course by Princeton University. June 8, 2006.
Tufts Working Papers (2005) - Department of Economics Working Paper. Tufts University.

Prentice-Hall (2007) - International Business: The Challenge of Global Competition 11th Edition. Saddle River, NJ. January,. 2007.